Knowledge and timber shouldn't be much used till they are seasoned. - Oliver Wendell Holmes

CPRs Management Team

Margaret Finn Morich - President
Margie's 30 years of practical experience and knowledge in survey and qualitative research methods has kept CPR on the leading edge of the marketing research process. She serves on the Past Presidents' Council of the Marketing Research Association, Chicago Chapter, and is also active in the National Association of Women's Business Owners (NAWBO).
Donald Morich - Director
Don's research talents have helped make CPR one of the country's best full-service marketing research firms. He has consistently delivered winning results for CPR's packaged goods, financial services, health care, and industrial/B2B accounts.
Peter Morich - Account Manager
Peter is a second-generation market researcher with over 15 years experience in his chosen profession. He is a hands on market researcher who currently supervises research projects for several key CPR accounts. Peter's specialty is integrating new technologies with proven research methods.
Doug Scherer - Data Processing
Doug Scherer joined CPR in 1991 and is currently responsible for the firm's CATI (computer assisted telephone interviewing). Doug is also a world-class programmer on CPR's in-house data processing software.
Leonard Schectman - Executive Interviewer
Marketing research is Leonard's second career. Len spent more than 30 years in Corporate America, then joined CPR in 1986 after taking early retirement. Len uses his business experience to great advantage in interviewing corprate professionals throughout the United States.
Velvet Dixon - Telephone Center Supervisor
Velvet joined CPR in 1990, and oversees the training and scheduling of CPR's professional interviewing staff. Velvet is also responsible for maintaining CPR's Interviewer Quality Standards.
Peggy Ryan - Sensory Testing Supervisor
Peggy is located in Northern New Jersey where she is in charge of the Analysis/CPR Sensory Testing Panel. She uses organizational skills gleaned in 26 years as a high school teacher to supervise the strictly-controlled sensory testing panels which CPR maintains for domestic and international clients.
Charles Jordan - Project Supervisor
Charley joined CPR in 1999. He previously held the position of project coordinator for a technology research firm. Charley is currently a CPR project supervisor for internal and off-site studies.

CPR management is active in the following professional associations:
AMA American Marketing Association
ASA American Statistical Association
CASRO Council of American Survey Research Organizations
MRA Marketing Research Association
NAWBO National Association of Women Business Owners
CPR adheres to the highest ethical standards endorsed by these research industry associations.



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CPR - Consumer & Professional Research

435 North LaSalle Boulevard, Suite 210
Chicago, IL 60654
Phone: 312.832.7744
Fax: 312.832.7745
E-mail: info@cprchicago.com
www.cprchicago.com